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    Article traces transformation of Setanta from ethnic niche to global competitors

    By Noreen Bowden | June 9, 2009

    Broadcasting company Setanta’s rise from a niche broadcaster focused on providing Irish sports to an expat audience to a major competitor in the global sports broadcasting arena is outlined in a report on the BBC today. Setanta is attracting attention because it is floundering financially and may be forced into administration.

    Business reporter Bill Wilson writes:

    Two decades ago sports broadcaster Setanta started life in an Irish dance hall in west London, showing the Republic of Ireland’s 1990 World Cup game against Holland after the BBC and ITV declined to broadcast the game in the UK.

    It cost just £10 admission to watch that game in Ealing’s Top Hat club and Setanta’s two Irish founders, Michael O’Rourke and Leonard Ryan, managed to break even after 1,000 Irish fans turned up to watch the game.

    Read the entire article on the BBC website: Why Setanta Sports is in trouble.

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